"I came across 'Caboodles,' which had a definition of 'a collection or clutter of things.' How perfect, I thought, for an organizer box." 5. "I was sitting in my bathtub reading a huge Oxford English Dictionary," she recalled. "I knew that the name needed to be colorful if it was to appeal to my target audience-teens," Mateer writes in Blueprint, and she wanted it to be a C word. SHE CAME UP WITH THE NAME IN THE BATHTUB. I became an employee of this company." Later in Blueprint, she acknowledges that she gave the idea away: "I was given something that money cannot buy-hands on experience … I often say that Caboodles was my college education." Mateer left Caboodles in the early '90s to start a competitor, Sassaby, that was purchased by Estee Lauder she did eventually return to Caboodles as a consultant.
#Caboodle makeup full
"As I didn't have the capital required to launch a full product line, this manufacturer immediately took ownership of the brand and the products and invested all the capital required to create, market, and sell the product. " initially hired me as a consultant to create the line, market and develop the brand, set up the rep force and sell the product to the retailers," Mateer writes.
The second manufacturer Mateer called ( Plano Molding, though she doesn't name the company in her book) was interested, and hired her to launch Caboodles. The first company she approached offered to use their tools to create the boxes, then backed out. Mateer writes in her book, The Caboodle Blueprint : Turn Your Idea Into Millions, that she began by researching all the companies that made tackle boxes. THE FIRST COMPANY MATEER APPROACHED REJECTED THE IDEA. When she relocated to California in the 1980s, Mateer wanted to start a business she recalled that she had once seen a model arriving to a photoshoot with a tackle box to organize her cosmetics, and an idea was born. THEY WERE INSPIRED BY TACKLE BOXES.Īlthough company legend has it that Caboodles were inspired by a 1986 People magazine photo shoot where Vanna White used a fishing tackle box as a makeup organizer, Caboodles were actually the brainchild of New Zealand native Leonie Mateer. (If you had one, you probably grew up to be the kind of person who hangs out in The Container Store for fun.) Now, the vintage organizers are back in stores. Hopefully, things will feel more settled in the very near future.Teen girls in the late '80s and early '90s had to have a Caboodles organizer-the bright plastic cases filled with trays for organizing their makeup. Of course, they still make their signature Caboodle on-the-go makeup cases, so next on my shopping list is a good, old-fashioned Caboodle for my car– since I’m practically living out of it while I assimilate and drive back and forth between Orlando and Tampa. Keep an eye out for the new Caboodle storage products at Target, Walmart, and Ulta. They run between $10 and $25 dollars per acrylic, and you can choose between a few different layouts. Like I said, the architect who built my house didn’t design a floor plan around my makeup artistry needs, and the fancy-looking, yet surprisingly affordable, Caboodles acrylic cosmetic organizers have made my makeup rearrangement and storage efforts so much easier. I finally feel like I’m settling in, and I love having my stash of beauty essentials organized, displayed, and ready for use. I snatched up two different Crystal Clear styles, and Operation: Organized commenced. Upon my inaugural trip to the neighborhood Target, I was literally ecstatic to see that Caboodles- yes, the same fun and fabulous brand known for creatively organizing makeup in the 90s– are back, and they now make cosmetic counter top acrylics. Although my master bathroom is pretty dang gorgeous, I strangely don’t have a whole lot of vanity-style surface area.
I literally hate not knowing where my things are, especially when I need them to get ready in the morning, so bathroom organization has been of the utmost importance. As most of you know, I’m a former pageant queen, so approximately half of these boxes consist solely of makeup, cosmetic brushes, and beauty paraphernalia. I just relocated from Orlando to Tampa about two weeks ago, so needless to say, I’ve been completely overwhelmed by unpacking the 936808 boxes of accumulated random stuff. This post is part of a social shopper marketing insight campaign with Pollinate Media Group ® and Caboodles, but all my opinions are my own. *This post may contain affiliate links, which means I may receive a commission (at no additional cost to you!) if you make a purchase using any of these links.*
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